What’s Your Digital Music Promotions Report Card?

You might have gotten a passing grade for producing a good single, but how do you grade in your digital music promotions?

It’s no longer the wave of the music industry- it’s practically the only way to succeed in today’s music industry. Yes, MySpace, Twitter, Facebook, and etc is all the rave, and you need to join the bandwagon or not even bother at all, but it’s far more than having a social profile. Digital music promotions is all about SEO (search engine optimization) and cross promoting across various online outlets. It’s about blogging and being blogged about. It’s about P2P networks and online music stores. There’s so much to digital promotions, and if you think it’s one-dimensional and all about Myspace & Facebook, then you’re in for a rude awakening.

Here’s a few factors to grade your digital music promotions strategy:

1. If you Google search your name, your record label, or the title of your single/album, do you come up first on the searches or at least in the first page? If not, then you have NO online visibility and this is a dead end for your digital promotions strategy. Let me prove you in this. Do a simple Google search of the following phrases and you’ll see how a small number of companies dominate the first page on the Google search: “Music Marketing Company,” “Publicist in Atlanta,” “Atlanta Music Labels,” and “Fashion Marketing Companies.” There’s about 50+ other industry related key phrases that we dominate, but no need to list all of them here. How did we do it? Well, that’s another conversation. The point is that you need to be highly visible in the search engines.

2. Speaking of online visibility, what type of buzz have you built online? Do you have any writeups online? Is your music circulating the online music download circuit? Is it easy to find you online?

3. If someone were to surf the various online DJ networks and music boards, would they find your single?

4. Have DJs included your single in their online mixtapes, podcasts, and streaming stations?

5. How many different sources are you using to promote your music? Remember, the key in marketing is frequency. A DJ is more likely to gravitate towards your single if they notice that it’s being promoted among different sources. It’s called “buy-in” and you need a lot of it in this industry.

6. Are you just running through these social networking sites or are you cultivating a meaningful database of potential fans?

7. Is your Widget going viral? If you’re not familiar with using Widgets in using promotions or about Viral Internet Marketing then chances are that you failed on this factor.

8. Do you have a mechanism for capturing the email addresses and mobile numbers of those who listen to your music or visit your page?

Based on your answers above, what grade would you receive on your Digital Music Promotions Report Card? Anything less than a “C” means that it’s time to go back to the drawing board. A grade of a “B” means that you’re probably on the right track, but there’s still a lot more work to be done in order to secure profitable sales levels.

Digital Music Production – What is a Soundcard?

Is Digital Music Really That Good?

Is digital music really worth all of its hype that it constantly receives? Perhaps it is, I do not know really, what do you all really think about it and do you feel that it is truly worthy of its obviously amazing recognition? Throughout this article I want to go over a few things with you regarding digital music and provide you with some different questions that you too might want to ask yourself before believing all of this hype about digital music and how its the greatest thing going today.

It is quite unique and yes, it does make things easier and more convenient. However, with all of that said, is it really all that amazing really? What about the old record players that played those huge records? Me myself, I still think that those things were and are still truly unbelievably amazing and deserve all of the hype that they ever received or still are getting even today.

No matter how incredible digital music is, I am still an avid observer of what pertains to good music and what type of device really deserves all of that fabulous talk that has been going on with the whole music thing. Digital music does rock but what about when you listened to your all time favorite bands on 8 track players. How freaking awesome were 8 track players? Me personally, I still believe them to be quite an incredible and unique invention. I still remember listening to my moms 8 track player whenever I was just a little boy and I will never forget that either.

For me, things such as those pieces of equipment, they truly deserve hype, they deserve recognition of some sort, they deserve wows and praise and they should and are still being used by so many people believe it or not. The quality might be a little bit or a lot different than from what you receive whenever you are listening to digital music but does the new and “improved” music have that raw sound that you remember when you listened to an old album playing or whenever your mommy put her favorite 8 track into her 8 track player? I really, truly, and most honestly, do not believe so.

Too many things are changing and sometimes it can be very exhausting trying to keep up with all of the incredible and scary changes being made. Digital music is just another change in our lives that we are going to have to get used to but some of us might not agree that it is all that it is cracked up to be, believe it or not!

Stick to your guns on this people, you do not have to agree with the majority of people out there, be yourself, you are an individual not a group of people trying to make a choice. Digital music is crystal clear and definitely amazing, but some things are just better left untouched, you know what I mean?

Introduction to Digital Music Recording: Part 2 – Basic Home Studio Equipment Set Up

This article will talk you through the most basic equipment required to create a home studio for recording music. There are plenty of desirable extras you could add, but here are the top five essentials to get you started.

1. A recording space

We have already covered in detail what makes a great recording space in Part 1 of this series, but in short you need:

  • somewhere that is quiet
  • a location that’s a suitable size for both your equipment and performers
  • a place that has good acoustics (minimal sound dampeners, and in some cases a bit of reverb).

2. A computer

If you’re buying a new machine, you’ll encounter the old desktop versus laptop debate. Desktop computers are usually better built (more solid) and cost less for the same specifications, but laptops are portable so you can pick up your recording studio and take it to the next suburb or across the continent with relative ease. Depending on where you plan to record your music, you’ll need to decide for yourself whether you need a mobile studio or a static one.

Music recording software programs chew up both power and memory, so you’ll need a machine with a decent amount of grunt. An absolute minimum of 1GB (gigabyte) of RAM is required, but preferably 2GB or more if you can afford it.

When you’re dealing with digital music production, the old “less is more” adage absolutely does not apply to memory requirements. Greater memory capacity means your computer will be able to do more things at once, without taxing its brain quite so much. It also means you’ll be able to store more audio files. 250GB of memory would be an acceptable minimum, but 500GB would be excellent. It’s probably also worth investing in an external hard drive to back up your files.

3. A microphone

Many computers have built-in microphones of varying quality. The built-in mic on my Macbook Pro is actually quite impressive, but nevertheless, you’ll always get a better recording by using a dedicated, good quality microphone. If you’re just starting out, I’d recommend trying a USB mic because these are plug-and-play ready and don’t require additional equipment such as a microphone pre-amp, or any special connections for different types of microphone plugs. USB microphones are a boon for music recording newbies.

4. Music recording software

Depending on your platform (Mac or PC), there are a number of excellent, inexpensive, entry-level programmes available for new-to-recording musicians. Mac users cannot go past Garageband, the gold standard in amateur music recording software, which comes bundled free with all new Macs as part of the iLife suite (just click on the guitar icon on your dock). PC users a number of excellent Garageband for Windows alternatives. Whatever you choose, make sure you take the time to learn your way around your software. Read, complete tutorials, and mess around with your music recording program plenty before you start any serious recording. You must master the tool before it can be of any real use to you.

5. Imagination, creativity and drive

Ok, so this one is less about equipment and more a state of mind, but without it even the most luxurious professional studio set-up is going to be pretty useless to you. Don’t be afraid to experiment, and don’t be too hard on yourself either – like anything else it takes practice to set up a studio arrangement that will work for you, so be patient and in time you’ll be surprised at what you can achieve.